You Are a CEO. So Why Did You Have a Financial Crisis in Aisle 7?

Ashlee Cox • November 1, 2025

Script-Breakers, I'm still processing the emotional battle that went down the other day. 


And you’ll never guess where this spiritual showdown happened: Aisle Seven, next to the gluten-free flour.


I was standing there, doing the mental math, trying to figure out which brand of flour wouldn't bankrupt me, and y'all, the internal monologue was so mean!


“You’re a CEO?! You should be past this! Why aren’t you making money yet? You’re too old for this broke artist narrative!”


The shame was this physical, gut-clenching horror.


 My instinct was to run home and hide. But I forced myself to stop. Because running isn't the vibe anymore.


In The Ash Files, I tell you exactly what I did next.


 I share the unscripted breakthrough that happened right there in the grocery store—the simple, powerful practice that allowed me to sit in the mess, stop using that nasty feeling as proof of failure, and finally begin separating my worth from my current bank balance.


If you’re tired of the toxic dance between your ambition and your anxiety, this post is your therapy session.


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